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Saksham 2019 : Fuel Conservation Campaign

Saksham 2019 : Fuel Conservation Campaign


  • GS 3 || Environment || Governance: India || Miscellaneous

 Why in News?

  • On January 16, 2019; ‘Saksham(Sanrakshan Kshamta Mahotsav) 2019’, an annual high intensity one-month long people-centric mega campaign of Petroleum Conservation Research Association (PCRA) was launched.

 Saksham 2019

  • This campaign was organized under the aegis of Ministry of Petroleum and Natural Gas.
  • During the month long ‘Saksham-2019’ various interactive programs and activities are being planned by PCRA, Public Sector upstream/downstream Oil & Gas companies. ‘Saksham’ Cycle Day in 200 cities, Cyclothons, Short Film making contest on MyGov, will be conducted, with a focus on reaching out to various segments of fuel users.
  • Nationwide campaign will be done through Radio, TV, Digital Cinemas, Outdoor media etc.
  • Workshops for drivers of commercial vehicles and Seminars for housewives/cooks on adopting simple fuel saving measures will be the part of this campaign.
  • PCRA will utilize the social media platforms for various customized campaigns through Facebook, twitter, MyGov platform.

 Aims and Objectives

  • It aims to sensitize the masses about conservation and efficient use of petroleum products which will lead towards better health and environment.
  • This campaign is aimed at showing the way forward for making a change and enhancing the conservation capabilities of people.
  • It helps understand the need for fuel conservation and find solutions thereof.
  • The campaign seeks to promote effective utilization of petroleum products, something that will lead to environmental protection.

 About PCRA (established in 1978)–

  • Petroleum Conservation Research Association (PCRA) is a registered society set up under the aegis of Ministry of Petroleum & Natural Gas, Government of India.
  • As a non-profit organization, PCRA is a national government agency engaged in promoting energy efficiency in various sectors of the
  • PCRA aims at making oil conservation a national movement. As part of its mandate, PCRA is entrusted with the task of creating awareness amongst the masses about the importance, methods and benefits of conserving petroleum products & emission reduction.
  • It sponsors R&D activities for the development of fuel-efficient equipment / devices and organizes multi-media campaigns for creating mass awareness for the conservation of petroleum products.
  • To take the message to the people, PCRA uses all possible and effective media for mass communication.
  • To give impetus to the oil conservation movement, PCRA utilizes various platforms like the World environment day, World energy day, various festivals etc.
  • It functions as a Think Tank to the Govt. of India for proposing policies and strategies on petroleum conservation and environment protection aimed at reducing excessive dependence on oil.
  • For the benefit of various target groups of petroleum products, PCRA has developed literature containing simple ready to implement conservation tips and techniques.
  • Special low cost green leaflets have also been developed to educate the masses on the ill effects of pollution caused due to incomplete combustion and its impact on health.

 Mains Question

What is the main objective of SAKSHAM?